Follow us

Auctions vs bilateral processes

Over the last decade, auctions have become firmly established as the preferred process for sellers to market potential M&A transactions. The process is designed to maintain competitive tension for as long as possible, and also to make participation in the process smooth and easy, for example by providing vendor due diligence (DD) reports in the first phase to enable prospective bidders to jump start their DD processes without incurring the full costs of such an exercise.

The streamlining and standardising of the M&A process to achieve the best possible terms for sellers has reflected the broader dynamics of the market across this time: huge inflows of funds to private equity and cheap financing created high levels of competition amongst buyers, which allowed sellers to achieve record valuations and impose seller-friendly deal terms on buyers, such as highly limited recourse and stringent obligations to ensure that conditions are satisfied. The auction process has been both a tool to achieve these outcomes and a reflection of that competition.

Bilateral processes continue, of course, to be a key feature of the market, especially where a transaction is initiated by a buyer or there is an obvious interested and motivated buyer. They have clear benefits where there is unlikely to be a truly competitive process as dealing with only one potential buyer can inevitably involve less time and cost for seller and target management teams than managing several bidders at once.

The aims and requirements of the auction process have become familiar and consistent across many jurisdictions: two rounds to complete due diligence, with an interim valuation required to be submitted at the end of round one; markups of full transaction documents to be submitted at the end of round two; and a sprint to agree and sign transaction documents as quickly as possible once a preferred bidder has been identified.

Joseph Fisher

Quote image

The hybrid approach

Although there were some bright spots where activity continued at or near previous levels, 2023 saw a slowdown in the pace of M&A across many jurisdictions. This has led to a greater variety of approaches to the M&A process.

One change in process we are seeing is the use of a hybrid approach, which features aspects of both an auction process and a bilateral process. At the start, it is usually similar to a traditional auction process, with a number of parties being invited to participate in a two-round structure, with an organised due diligence process and the usual vendor preparation. However, instead of having essentially all due diligence and much of the 'negotiation' conducted during the multi-party process with the aim of signing binding agreements within a few days of round two, these processes are leading to a more extended third phase involving more extensive negotiations (sometimes over several weeks) once a preferred bidder has been identified.

Quote image

There is still significant demand and competition for the best assets – those with strong, repeatable cash flows and in 'hot' sectors which align with global and regional macro trends, such as energy transition and AI. For those assets, it is largely business as usual, with the now traditional auction process remaining a valuable tool to exploit competition and achieve the best terms for the seller.

Roddy Martin

For buyers, the appeal of treating an auction process in this way is obvious: less up-front cost incurred on due diligence prior to becoming the preferred bidder and an extended period of negotiations, when the seller has weakened its leverage by picking a preferred bidder and letting other bidders go cold.

For sellers, this appears to be a situation to be avoided, and may be a result of an auction process with a lack of competition. However, there are upsides to running a multilateral process in the early stages to flush out all possible bidders, even if the end result is not competitive. Additionally, some sellers are responding by providing less due diligence up front and pushing more to the back end, given bidders will not incur significant costs anyway.


Outlook for 2024

Hybrid processes and other innovative mechanisms can be the best approach in uncertain times where there are gaps to be bridged. Expect to see more of them as we prepare for take-off in 2024.

Buyers on the whole took a more cautious approach in 2023 and, with debt financing significantly more expensive than at any point in the last decade, this put negative pressure on valuations and went some way to rebalancing the power that sellers have had to dictate process and terms for several years.

Dr Sönke Becker

Quote image

Key contacts

Malika Chandrasegaran photo

Malika Chandrasegaran

Partner, Singapore

Malika Chandrasegaran
Nicole Pedler photo

Nicole Pedler

Partner, Sydney

Nicole Pedler
Caroline Rae photo

Caroline Rae

Partner, London

Caroline Rae
Charles Steward photo

Charles Steward

Partner, London

Charles Steward

Stay in the know

We’ll send you the latest insights and briefings tailored to your needs

Europe Middle East Africa Australia Americas Asia Malika Chandrasegaran Nicole Pedler Caroline Rae Charles Steward