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Jeremy Herz

Senior Associate
Senior Associate
Melbourne Australia

Jeremy is an intellectual property lawyer in the Trade Marks and Branding practice.

Jeremy is a trade mark specialist who brings a highly commercial lens to his matters. He has deep experience in handling all aspects of the trade mark lifecycle including brand clearance checks, registration of trade marks, oppositions and infringement matters. 

Jeremy manages the global trade mark portfolios of significant Australian and international clients in all industries. He utilises his detailed knowledge of international trade mark law and negotiating skills to achieve strategic and cost effective outcomes for his clients. Jeremy also regularly appears before IP Australia in contentious matters.

Jeremy has been ranked as a top trade mark lawyer by the WTR 1000 for several years.

A client remarked that “Jeremy has had a stellar track record in achieving favourable outcomes for us across the board and always provides strategic and technically excellent advice.”



Jeremy has a Bachelor of Laws (Hons) and a Bachelor of Commerce from the University of Melbourne. He joined Herbert Smith Freehills as a graduate in 2011 and was admitted to practice in Victoria in the same year.

Experience & expertise

Selected matters

  • Ampol, IFM Investors, Genesiscare, Vicinity Centres and ME Bank and others in the management of corporate rebrands 
  • Treasury Wine Estates, Acorn Capital, Lidl Stiftung, Vittoria Coffee and others in appearing in opposition hearings 
  • Managing international trade mark portfolios for businesses of all sizes, ranging from start ups to large corporates 
  • Filing domain name disputes for both global and Australian URLs