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Eliza Foley

Senior Associate

Eliza is an intellectual property lawyer with particular expertise in trade marks and branding.

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Experience

Eliza manages the trade mark portfolios of a range of Australian and multinational clients in a number of industries globally, including retail, fashion, food and beverage, healthcare and government.

Eliza’s experience includes:

  • Australian and international trade mark filing and prosecution
  • trade mark and domain name disputes and oppositions
  • rebranding and clearance advice
  • drafting and negotiating worldwide consents and co-existence agreements
  • trade mark portfolio management
  • advising on intellectual property aspects of due diligence

Eliza has advised on:

  • the global rebrand of a large Australian healthcare provider including resolving trade mark disputes arising from the rebrand and developing and implementing a brand protection strategy in Asia
  • brand protection and hijacker management strategies in Asia for large Australian based FMCG clients as well as prosecuting trade mark hijackers in China and other jurisdictions
  • numerous trade mark oppositions for local and multinational clients including making oral argument in hearing

 

Background

Eliza has a Bachelor of Laws degree with first class Honours and a Bachelor of Arts/Bachelor of Business. She was admitted as a Victorian solicitor in 2012.  Prior to joining Herbert Smith Freehills, Eliza worked as a recruitment consultant in London.