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Celia Davies


Celia leads Herbert Smith Freehills’ Trade Marks group in Australia.



Celia leads Herbert Smith Freehills’ Trade Marks group in Australia, which serves a range of clients across 135 countries.

She is a registered trade marks attorney, managing Australian and multinational trade mark portfolios. She has more than 25 years  experience in intellectual property (IP) law, and is qualified in Australia, Hong Kong, and England and Wales. 

Celia is an experienced advocate in oppositions and other actions before the Registrar of Trade Marks. Her experience spans industries including healthcare, food and beverage, advanced manufacturing, fashion and homewares.

As leader of the Trade Marks group, Celia manages a team of six lawyers and additional support staff. The group provides strategic advice on all aspects of corporate branding, brand protection and registration, trade mark conflicts, negotiating and drafting trade mark arrangements, domain name and social media issues, and portfolio management. 

Before joining the firm in 2000 as a partner, Celia worked for eight years in a leading IP practice in Hong Kong, where she managed East Asian brands for multinational companies.

Her clients value her ability to provide clear and articulate advice on commercial matters.

Celia is a leader within the firm, co-chairing a Women in Business network in the Melbourne office, and co-leading the disputes innovation committee. She is passionate about mentoring and coaching other staff members, and promotes health and wellbeing in the workplace among her team. 

Celia manages the worldwide trade mark portfolios of companies including:

  • Chia Co.
  • Cochlear
  • Country Road
  • Ego Pharmaceuticals
  • George Weston Foods
  • Pacific Brands
  • Moffat
  • Oporto
  • Regal Cream
  • Tabcorp
  • Worley parsons
  • Xtralis

She also manages a number of Australian portfolios including:

  • Adidas
  • Collective Brands
  • Lidl supermarkets
  • Reebok



Celia holds Arts and Law Degrees from Melbourne’s Monash University and is a registered trade mark attorney. She is admitted to practice law in Australia, England, Wales and Hong Kong.