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Consumer Products

Safeguarding your brand

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We work with clients globally and across the value chain, helping them to realise the opportunities offered by new markets and new technologies, to manage risk, and to address the challenges represented by rapidly changing regulation.

We are dedicated to achieving our clients' strategic ambitions both locally and internationally, and act as a trusted advisor to some of the world's best-known consumer products businesses. 

The consumer products industry is a dynamic one. We understand that it is essential for you to anticipate and respond effectively to changes in your supply chain and to consumer demand. In the longer term, businesses continually assess new products, technologies and geographies as means of growing brands. Wherever you are based, consumer businesses must be able to work with increasingly interventionist regulators to maintain consumer trust, to safeguard their brands, and to secure a competitive edge.

We can work with you on every aspect of your businesses: ensuring that your brand/s and IP is protected, responding to regulatory intervention, addressing product liability issues and other disputes, implementing major M&A transactions, and anticipating or solving anti-trust issues.

Our team works together to provide seamless, cross-border, practical solutions based on the latest legal thinking and market developments.

Recent Experience

Furla

Advised Italian handbags and accessories specialist Furla on the acquisition of its Australian distribution network from existing distributor Luxury Retail Group.

Allegro Funds

Advised Australian private equity fund manager Allegro Funds on its acquisition of the master franchisee licence for Pizza Hut in Australia from US-based parent company Yum! Brands, global owner of the Pizza Hut brand.

Pizza Hut

Advised the master franchisee for Pizza Hut in Australia on its acquisition of the Eagle Boys business from its administrators. The acquisition will see more than 50 Eagle Boys stores being rebranded to Pizza Hut, increasing Pizza Hut’s overall store count in Australia to more than 320. The transaction required specialist expertise in a number of key areas, including mergers and acquisitions, restructuring, intellectual property and franchising.

Agrium

Advising on the Singapore aspects of the A$1.2 billion (US$1.1 billion) bid for AWB including advice on the Singapore Competition Act, foreign investment restrictions in Singapore, licensing requirements and import and export controls

Havianas

Advising on the developing and implementing its IP enforcement program in Australia, including managing Customs notices and seizures, and acting in Australian Federal Court proceedings arising from unauthorised importations

Diageo

Advising on acquisitions and disposals, manufacture, supply, licensing and distribution agreements and antitrust matters, advising on product liability class action proceedings concerning thalidomide claims, advising in Federal Court proceedings regarding the Stolichnaya brand