Herbert Smith Freehills’ venture capital team has advised Metigy on a A$20 million capital raise.
Metigy is an Australian technology company that creates AI marketing tools to help businesses create high quality content and strategies for engagement, conversions, and growing audiences.
The round was led by PE firm Cygnet Capital, and introduced new investors including Regal Funds Management, Five V Venture Capital, OC Funds, Thorney and Terra Capital.
Peter Dunne said, “Metigy is an example of great Australian technology addressing an important unmet need for small and medium size businesses. It was fantastic to work with David again on this capital raise, having previously acted on the company’s series A in 2019. We look forward to the next stage of Metigy’s incredible journey”.
Metigy’s CEO David Fairfull said, “We have worked with the Herbert Smith Freehills team through multiple capital raises and rapid growth, and their advice and understanding of the market has been invaluable. Their input and advice goes well beyond the functional legal mater we are working on, and we really value their counsel.”
This capital raise continues Herbert Smith Freehills’ partnership with Metigy, with the firm having previously acted on the company’s Series A in December 2019 and Series Seed in July 2019.
This deal is another example of Herbert Smith Freehills’ market-leading work in the Australian technology sector and Australian venture capital. Other recent examples include advising:
- SafetyCulture on its A$60.5 million Series C1 and A$48.5 million Series C1 follow on capital raises and secondary sales;
- Verteva (Nano Home Loans) on its A$33 million capital raise;
- Culture Amp on its A$120 million Series E capital raise;
- Kasada on its A$15 million Series B capital raise; and
- Deputy Group on its $111 million Series B capital raise.