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Leading global law firm Herbert Smith Freehills has advised CICC as sole sponsor of brand e-commerce retail and wholesale solutions provider UNQ Holdings Limited (02177.HK)’s mainboard listing on the Stock Exchange of Hong Kong.

UNQ Holdings provides e-commerce, supply chain, and media solutions for Japanese-branded fast-moving consumer goods (FMCG), particularly beauty products and personal care products. In 2019, The company ranked first among brand e-commerce solutions providers in China in terms of gross merchandise volume (GMV) for Japanese-branded FMCG sold through Chinese e-commerce channels.

The IPO raised approximately HK$364 million (approximately US$46.86 million), with the listing on 12 July 2021.

"We congratulate UNQ Holdings on its successful IPO, which reflects the company's well-established presence and capabilities in this fast-moving market," said Hong Kong partner Jason Sung.

This deal adds to the growing roster of Chinese TMT listings on the Hong Kong Stock Exchange on which the firm has advised in the past three years, including SaaS firm Duiba Group (01753.HK), AI-based mobile app developer and mobile advertising platform services provider Newborn Town Inc (09911.HK), and online marketing solutions provider Netjoy Holdings Limited (02131.HK).

"We have a strong track record of advising on these high-profile transactions for Chinese TMT companies, particularly those employing convergent platforms, supply chain and business solutions," added Jason.

Data shows that top Chinese tech companies contributed two-thirds of Hong Kong's IPO proceeds of HK$26 billion in the first six months of 2021, the strongest-ever first half for the exchange and a 54% increase from the same period last year.

Jason Sung led the team advising the sole sponsor, assisted by of counsel George Wu, senior associate Kris Cheung, associate Stephen Chow, legal manager Hilary Chong, and trainee solicitor Janelle Chang in Hong Kong.

Associate Director Lucy Yao led Herbert Smith Freehills Kewei Joint Operation’s Alternative Legal Services business to provide high-efficiency solutions for verification and other document-intensive processes during the offering, assisted by senior lawyer Helen Liang, legal specialist Selina Wang and legal analyst Shawna Peng.


优趣汇战略性地专注于日本品牌快速消费品,包括美妆产品及个人护理产品。以 2019年通过电子商务渠道在中国出售的日本品牌快速消费品GMV计,公司排名第一。


史密夫斐尔香港办公室合伙人宋子淳(Jason Sung)表示:“优趣汇在飞速发展的市场中获得了巩固的地位以及强大的商业实力。衷心祝贺优趣汇成功上市!”




合伙人宋子淳率领律师团队为此次上市独家保荐人提供法律服务。主要团队成员包括香港办公室资深顾问吴卓人、张昕(Senior Associate)、周润梆(Associate)、种欢子(Legal Manager),以及曾昭融(Trainee Solicitor)。

联营办公室替代性法律服务(ALT)联合团队在发行期间为招股书验证及其他文件密集型工作提供高效率的解决方案,主要成员包括梁琳(Senior Lawyer)、王思颖(Legal Specialist)和彭祺程(Legal Analyst)。



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Jason Sung photo

Jason Sung

Partner, Head of M&A, Asia, Hong Kong

Jason Sung

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Sally Greig

Head of Communications, Asia

Hong Kong

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Vivian Huang

Communications Manager, China