The future of work will see an unprecedented rise in workplace activism, enabled and amplified by social media.
Across all sectors and geographies workers are becoming more vocal in articulating their views – about the workplace, their employer and wider social issues.
95% of those we surveyed said they expect to see an increase in their workforce making its voice heard through social media channels in the future.
Digital technology and social media have provided a convenient way for the workforce to express their views, compare their experiences with others and, when needed, mobilise a response. If traditional, internal communication channels fail to meet their needs, external means of raising concerns will fill the gap.
The organisations that will thrive in the workplace of the future will be those that find a way to redefine the workforce relationship, manage tensions and create a common, compelling vision.
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© Herbert Smith Freehills 2021