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Trust on a plate: Consumer confidence and food safety

07 December 2020 | Global
Legal Briefings

Consumer confidence in the origins and safety of the food they consume is a significant aspect of food brand protection and longevity.

Maintaining that confidence involves the use of many different strategies, rights and regulatory controls at national and international level. It encompasses a number of areas, from the use of intellectual property to control the presentation of origin, to consumer protection, to compliance with acknowledged good practice standards, through to ensuring transparency in the supply and distribution chain.

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