Herbert Smith Freehills' Consumer sector team have had the first of a series of three feature articles published on Challenges in the Consumer Sector, in June's PLC Magazine.
This first article examines the impact of transformative technology and covers AI, AR and VR, data commercialisation, Internet of Things, contextual commerce, data privacy, cyber security, targeted advertising, and on-line infringement of IP rights.
For more on these and other issues affecting the Consumer sector see our Future of Consumer series.
This article was first published in PLC Magazine, June 2019
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