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Herbert Smith Freehills’ Venture Capital team has advised Culture Amp on its acquisition of Orgnostic, a US/Serbian people analytics startup.

Orgnostic’s data will enhance Culture Amp’s platform to deliver improved analytics and rapid workforce insights as part of Culture Amp’s new People Analytics product, which will be rolled out later in 2024.

Herbert Smith Freehills advised on Australian law aspects of the transaction and associated capital transactions. Culture Amp were advised by Wilson Sonsini Goodrich & Rosati in the US.

The Herbert Smith Freehills team was led by partner and Co-Head of Venture Capital (Australia) Elizabeth Henderson, and solicitors Vincent Greco Schwartz and Anne Hu, with support from Co-Head of Venture Capital (Australia) Claire Thompson.

Elizabeth Henderson, partner and co-Head of Venture Capital (Australia) at Herbert Smith Freehills, said, “We very much enjoyed assisting with Culture Amp’s General Counsel, Sarah Tinsley, and the rest of the Culture Amp team on this transaction and congratulate Culture Amp and Orgnostic on coming together to build an even more compelling offering.”

Sarah Tinsley, Culture Amp General Counsel and Company Secretary, said, “As always, Elizabeth and the HSF team were responsive, innovative and commercial in their support of our acquisition, particularly in relation to the inevitable (and tricky) issues that arise in a multi-jurisdictional deal. We greatly value the partnership and HSF’s deep understanding of our business.”

This deal is another example of Herbert Smith Freehills’ market-leading work in Australian venture capital raisings and portfolio company acquisitions and mergers. Other recent examples include:

  • the merger of Mr Yum and me&u to create a global leader in sales and marketing tools for hospitality brands
  • the $125 million merger of thedocyard and Ansarada and capital raising & re-listing of the merged entity on the ASX
  • Mr Yum’s acquisition of MyGuestList from its founders and early investors
  • the sale of FoodStorm by its founders to Instacart, the leading online grocery platform in North America
  • Adairs Limited’s NZ$80 million acquisition of Mocka Group from its founders
  • acquisitions by Atlassian of early-stage companies from their founders and investors including Code Barrel, Good Software Co and ThinkTilt.

Key contacts

Elizabeth Henderson photo

Elizabeth Henderson

Partner, Co-Head of Venture Capital (Australia), Sydney

Elizabeth Henderson
Claire Thompson photo

Claire Thompson

Partner, Co-Head of Venture Capital (Australia), Melbourne

Claire Thompson

Media contact

For further information on this news article, please contact:

Emily Coultas

External Communications Manager


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