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With 1.3 billion potential consumers, China is a huge but complex market. We explore the national rules and dynamics governing distribution in a challenging sector.

This article explores the different models for selling your products in China (including through cross-border e-commerce) and navigates you through the legal and regulatory regimes on product distribution in China.

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Key contacts

Angela Zhao photo

Angela Zhao

Senior Consultant, Mainland China

Angela Zhao
Nanda Lau photo

Nanda Lau

Head of Corporate, China, Shanghai

Nanda Lau
Kristin Stammer photo

Kristin Stammer

Executive Partner, Asia and Australia, Sydney

Kristin Stammer
Susan Black photo

Susan Black

Partner, Global Co-Head of Consumer Sector, London

Susan Black

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Mainland China Consumer Consumer Angela Zhao Nanda Lau Kristin Stammer Susan Black